Yes. Brands go through three distinct phases.
The answer is different for new brands versus established brands.
Think mantras (not manuals).
It involves minimizing disconnections.
The true purpose of a mission statement is...
Five Steps to Creating a Modern Brand Legacy
Brand, price, and convenience are all important to consumers.
If you've built it, then follow it.
The answer depends on the culture of the company.
At a minimum, a Brand Style Guide should include three sections.