A brand’s personality is a shorthand way to convey its belief system.
It's a matter of satisfying needs vs. fulfilling wants.
A brand can exist in the abyss of mediocrity. But...
The answer depends upon whom you ask.
Marketing is everything a company does that touches a customer. EVERYTHING.
“Brand” as a noun and “branding” as a verb have different meanings to different people.
Just because Amazon and Whole Foods speak different love languages doesn’t mean their impending marriage is setup to fail.
FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.
"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar
What mattered a decade ago, still matters today.