Marketing is everything a company does that touches a customer. EVERYTHING.
“Brand” as a noun and “branding” as a verb have different meanings to different people.
Just because Amazon and Whole Foods speak different love languages doesn’t mean their impending marriage is setup to fail.
FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.
"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar
What mattered a decade ago, still matters today.
The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.
Most business growth initiatives fail. Research indicates only 25% of growth initiatives succeed.
A few weeks ago I talked to a roomful of restaurant marketers and operators about the importance of obsessing over customers.
Research shows that public companies where the founder is still active in day-to-day activities outperform other companies threefold.