According to Landor’s Managing Director Allen Adamson,
“Mapping Bush and Kerry to well-known product and corporate brands reveals how each candidate is viewed and suggests brand strategies each can employ to potentially sway the critical undecided voter group.”
The study reveals Bush supporters associate the brand called Bush with brands that evoke attributes such as … “reliable, humble, heritage, and solid.” [SEE CHART BELOW]
“… Kerry must prove that he has substance, that he’s not all flash and marketing. Bush, on the other hand, must focus on emphasizing that his strengths – stability and reliability – are more important than being ultra-modern or progressive.”
Noticeably absent from this blog is any Brand Autopsy commentary. I’ll leave the HMOs (hot marketing opinions) and HPOs (hot political opinions) to your MO (modus operandi). Dig?