The report was conducted by Wal-Mart’s then agency-of-record, GSD&M, and according to the NY Times, this report, “… offers a rare glimpse of the concerns that are buffeting Wal-Mart’s retailing empire, from its flagging corporate reputation to the ‘near catastrophic’ economic pressures faced by its working class consumers.”
For example, this report shares insights that Wal-Mart shoppers know other retailers offer smarter choices in a variety of revenue-important product categories. The report outlines the following …
Smart and illuminating fodder for all us marketers. I was surprised to find a copy of this GSD&M prepared Positioning Report for Wal-Mart (pdf) available on the NY Times website. Go upload and get the download on branding insights into the world’s largest retailer.
Expect to read more from me in the days to come after I’ve had a chance to fully digest this Wal-Mart Positioning Report. And if you have thoughts … chime in with comments.