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What is a Good Idea?

I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree … “A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should…

I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree …


“A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should talk about it, but existing customers should not be irritated by it.”

Nadja Schnetzler
co-founder, BrainStore
source: THE IDEA MACHINE (Wiley, 2005, pg. 56)