Jill Griffin has applied her customer loyalty thinking to today’s upended online world in a new book called, TAMING THE SEARCH-AND-SWITCH CUSTOMER. Provocative title for an important topic.
I heard Jill give a talk at SXSWi about the book and it passed my “Worth-It Test.” For those who didn’t hear Jill at SXSWi, the Society for Word of Mouth (SWOM) is hosting a SEARCH & SWITCH webinar happening on April 1. Hustle up to score some cheap seats to Jill’s talk. The $9.95 early bird special will not last long.
Jill’s book gives lots of tactical advice on how businesses of any size can block customer switching tendencies. These money quotes from her book are high-level but once you read the book, you’ll gain all the tactical advice.
