Bill Bernbach on Public Opinion

“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.” — Bill Bernbach

“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.”
— Bill Bernbach

Written by

john moore

John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.