This series revisits the basics of branding and marketing by answering questions marketers, entrepreneurs and small business owners face when growing their business. I hope this series provides you with knowledge to think smarter and a nudge to make stuff happen.
Are Taglines Important? Why or Why Not?
Think quick. What tagline does Starbucks use? How about the tagline for Whole Foods? Crest? Nordstrom? In-N-Out Burger? Listerene? Costco? Lululemon? ZARA? Williams-Sonoma? Big Lots? Pampers?
Either these brands don’t have one or you don’t remember it.
Taglines seem ancient in today’s world. It seems retail brands and packaged goods brands are doing a better job of differentiating themselves so taglines have, in many ways, become unnecessary.
However, many brands do little to differentiate themselves in how they do business. For those brands, a tagline can help bring forth some differentiation and a veil of uniqueness.
This brings me to a marketing rule of thumb:
REVISITING THE BASICS | archive