John has authored a trio of books, each sharing business wisdom and practical marketing advice in a fun, easy-to-read style.

THE PASSION CONVERSATION: Understanding, Sparking, Sustaining Word of Mouth Marketing

Passion is a circular relationship. It drives customers to fall in love with brands and it drives brands to fall in love with customers. Drawing from the latest academic research and from real world case stories, The Passion Conversation explores the reasons why people are inspired to share their love for brands. It also gives businesses pinpoint advice for how to show love to customers in order to benefit from the passion conversation. PURCHASE

Tough Love

TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee

A screenplay masquerading as a business book. Injected throughout the storyline are breakout business lessons and thought-provoking business advice. Tough Love is entertaining, insightful, and tactical—both the format and the content inspires readers to think and act in positive ways to address universal business issues.

Tribal Knowledge

TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

John Moore, a former longtime Starbucks marketer, shares insider information on the processes, programs, and products that have made Starbucks a remarkable business success. Conversational and easy to read, the book is organized around 47 lessons with strategies and methods that can help entrepreneurs, small business owners, and mid-level business professionals achieve greater results.