Brand Autopsy

Brand Autopsy

Interesting Articles Post Archive

Interesting Articles Posts

Fascinating Wal-Mart Brand Analysis

Today’s NY Times shares fascinating insights into the Wal-Mart brand from a leaked brand analysis report. (Access the article from the site or from here.) The report was conducted by Wal-Mart’s then agency-of-record, GSD&M, and according to the NY Times, this report, “… offers a rare glimpse of the concerns that are buffeting Wal-Mart’s…