In 2006 I led a breakout session at a HOW Design Conference on “Growing a Brand. Growing a Team.” We talked about the importance of needing a healthy team to grow a healthy brand.
Interesting Ideas Posts
A disruption is always an interruption. It’s something that gets in our way preventing us from doing what we set out to do. That’s the negative take. But there’s a positive angle form which to view a disruption.
Charles Wheelan's advice to new college graduates is refreshingly honest, given the "over-optimistic words of the typical commencement address." His advice on what success really looks like is to: READ OBITUARIES.
"The secret to creativity is knowing how to hide your sources."
Since anything a customer can see, hear, touch, taste, and smell is a touchpoint, customer touchpoints are EVERYWHERE.
The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.” We also shared some more business wisdom from…
In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of a “product so good” and “so addictive,” customers will “come back with cash in hand.”…
Just like all healthy trees grow, all healthy businesses will grow.
Tom Peters kickstarts our go-get’em engine that may be sputtering in today’s tough economy with this excellent rant. It’s a MUST-READ. Below is a tease… SOURCE: Dealing with Recessionary Times | TomPeters.com
I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree … “A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should…