Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement tell the story of what makes the product they are promoting Starbucks-worthy.
on all things Starbucks Posts
It was October of 1994, twenty years ago, when the trajectory of my life changed.
I know Starbucks Coffee is now just Starbucks. I know Starbucks sells more than just coffee. But...
The following story is real. It was implemented in the Summer of 2001 in all North American Starbucks stores and was widely credited as a hallmark customer interaction program.
If Starbucks was able to do for tea what it did for coffee, then TAZO should have become Teavana. Instead, Starbucks is buying Teavana.
Starbucks claims to have listened to and launched 185 ideas from customers. Much like the original list of 53 ideas, Starbucks is taking far too much credit for implementing customer-driven ideas.
I can’t recommend Howard Schultz’s book. Just can't.
My new business book is now published. It’s an ebook called, TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee. Wait. It’s not really a book and its more than an ebook. TOUGH LOVE is actually a screenplay masquerading as a business book. TOUGH LOVE reads just like a Hollywood screenplay with standard…
A Starbucks location once destined for closure has re-emerged as 15th Ave. Coffee & Tea. No Starbucks logo. No venti-sized cups. No sassy promotional signage. No automated espresso machines. The location is designed to look, feel, and act not like a Starbucks, but rather a one-off local boutique coffee shop. On the surface, it appears…