As a presenter, John Moore speaks from the heart and has a genuine passion for sharing ideas leaving attendees a little smarter and a lot more inspired to make things happen at work. His most requested presentation is Starbucks Tribal Knowledge. In this presentation, John shares the many lessons he learned from Starbucks on how to build an endearing and enduring brand.

In another presentation, The Bigness of Smallness, John talks about how big business can become bad business and he shares rules benchmark companies are following to get bigger by acting smaller.

As a member and supporter of the Word of Mouth Marketing Association (WOMMA), John also delivers whiz-bang Word-of-Mouth Marketing presentations to businesses and organizations wanting to learn more about amplifying the conversational power of customers.

In his Building a Captivating Brand presentation, John motivates and teaches marketers to stop relying on targeting messages at captive consumers and instead, design marketing activities to be captivating to consumers.

For inquiries, contact Kelly Skibbie at Keppler Speakers. Kelly can be reached at 703.516.4000.

 

Starbucks Tribal Knowledge
For a company that has accomplished so much, it's surprising how little the business world really knows how Starbucks found prosperity from selling a commodity. That's because much of this company's sage advice and weathered truths exist solely in the hearts and minds of long-time Starbucks partners (employees).

Starbucks tribal knowledge is an innate language that has never been written, only spoken, and then, only within the Starbucks tribe. It's a pithy quote from a respected Starbucks executive. It's a mantra used by Starbucks project teams to bring forth passionate followership. It's emotionally intense advice from old-school partners. It's poignant. It's thought-provoking. It's actionable. It's what built Starbucks the business and Starbucks the brand.

The tribal knowledge that John Moore, former long-time Starbucks marketer, shares during this presentation is collection of those nuggets of tribal wisdom—a compendium of the truths that, added together, express the learnings and traditions of Starbucks.

VIEW SAMPLE PRESENTATION
(approx. 10:00 min from YouTube.com)

The Bigness of Smallness
When small businesses dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn’t always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald’s). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).

It seems by the time a small business gets big, it’s time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.

In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.

VIEW SAMPLE SLIDES (.ppt)

Word-of-Mouth Marketing BASIC TRAINING
According to a Yankelovich study, 76% of consumers believe companies are untruthful in their advertising. Contrast that startling statistic with a finding from the Edelman Trust Barometer study which reveals 68% of consumers trust other people “like themselves” and you begin to realize why Word-of-Mouth marketing is gaining credibility as an effective marketing strategy.

In his Word-of-Mouth BASIC TRAINING presentation, John goes broad and deep in explaining why Word-of-Mouth (WOM) is the most influential marketing medium and how benchmark businesses are generating WOM. John closes this presentation by sharing ten ideals to spark tens of ideas on how to make Word-of-Mouth happen in any business.

This presentation is perfect for businesses and organizations wanting to not only learn the ins and outs of Word-of-Mouth Marketing, but also needing the inspiration to make WOM happen.

Building a Captivating Brand
Presentation & Workshop
Captivating brands treat customers as being everyday explorers who seek to be interesting and interested. These select brands command a pricing premium which customers unabashedly pay more for. Marketing activities of captivating brands are less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. Captivating brands garner top-of-mind attention and point-of-purchase intention from customers. Some brands have it (Apple, Whole Foods). Some brands don't (Gateway, Kmart).

This presentation shares various tactics and strategies successful brands are following to escape the commoditization trap and instead, enter the upper crest of brand royalty.

The half-day "Building a Captivating Brand" Workshop digs deeper and becomes more actionable. Attendees of the workshop leave with a blueprint for how to put their new captivating marketing and branding ideas into action.

Particulars:

• John’s presentations range from 30 minutes to 90 minutes
• Each presentation is researched and customized specifically to your company and its industry
• John travels from Austin, TX (aka the Badlands of Central Texas)
• For fees and inquiries, contact Kelly Skibbie at Keppler Speakers -- 703.516.4000