Yes. Brands go through three distinct phases.
Revisiting the Basics Posts
The answer is different for new brands versus established brands.
Think mantras (not manuals).
It involves minimizing disconnections.
The true purpose of a mission statement is...
Brand, price, and convenience are all important to consumers.
If you've built it, then follow it.
The answer depends on the culture of the company.
At a minimum, a Brand Style Guide should include three sections.
Proper logo usage is a must for businesses of all sizes.