Brand, price, and convenience are all important to consumers.
Revisiting the Basics Posts
If you've built it, then follow it.
The answer depends on the culture of the company.
At a minimum, a Brand Style Guide should include three sections.
Proper logo usage is a must for businesses of all sizes.
A logo definitely serves as a visual shortcut. But...
A marketing rule of thumb applies to taglines.
A brand’s personality is a shorthand way to convey its belief system.
It's a matter of satisfying needs vs. fulfilling wants.