Brand Autopsy

Brand Autopsy

Starbucks Tribal Knowledge (my book) Post Archive

Starbucks Tribal Knowledge (my book) Posts

Always Measure Your Comparable Job Performance

Here’s a little something Paul Williams and I used to talk about during our Starbucks days—measuring your comparable job performance. As Starbucks marketers, we were always challenged to design marketing activities to increase year-over-year sales. (Easier said than done considering Starbucks was recording nearly double-digit comps during our time there.) One day, back-in-the-day, Paul and…