Earlier this year I spent time committing to paper various exercises business teams can do to better vision who they are and why they exist.
The Passion Conversation Posts
Ernest Dichter is a name every marketer should know.
If you do not love people, get out of the marketing business. Yep. I said it. Get out of marketing if you don’t love people.
During my days as a marketing manager at Starbucks it was drilled into our psyche to not think of Starbucks as being in the coffee business.
Making word of mouth happen is a problem of know-how, not knowledge. The knowledge of what gets customers talking exists. However, the know-how to apply that knowledge is missing.
At Brains on Fire we believe with all our hearts and souls, it is possible to fall madly and passionately in love with the people you serve.
I’ve long been into word of mouth marketing. Sparked it. Studied it. Lived it. Done it. Talked it. And written about it in countless blog posts. All of that has led to this.