Tribal Knowledge Manifesto
with 10 core lessons
TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
John Moore, a former longtime Starbucks marketer, shares insider information on the processes, programs, and products that have made Starbucks a remarkable business success.
Conversational and easy to read, Tribal Knowledge is organized around 47 lessons with strategies and methods that can help entrepreneurs, small business owners, and mid-level business professionals achieve greater results.
Readers will learn many of the endearing and enduring principles Starbucks follows, including: Building the Business Creates the Brand … Actions Speak Louder Than Advertising … Be Nice. Be Clean … The Employee Experience Matters … Practice Passionate Followership.
The weathered truths shared in Tribal Knowledge range from pithy quotes spoken by Starbucks executives to ‘a-ha moments’ from successful and failed projects. And when added together, these tribal knowledge nuggets express the learnings and traditions of Starbucks.
You can also learn more from this super-snappy 24-page Manifesto sharing 10 core lessons from the book designed to get you thinking differently about your business today.