Tribal Knowledge 

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Tribal Knowledge Manifesto
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TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

John Moore, a former longtime Starbucks marketer, shares insider information on the processes, programs, and products that have made Starbucks a remarkable business success.

Conversational and easy to read, Tribal Knowledge is organized around 47 lessons with strategies and methods that can help entrepreneurs, small business owners, and mid-level business professionals achieve greater results.

Readers will learn many of the endearing and enduring principles Starbucks follows, including: Building the Business Creates the BrandActions Speak Louder Than AdvertisingBe Nice. Be CleanThe Employee Experience MattersPractice Passionate Followership.

The weathered truths shared in Tribal Knowledge range from pithy quotes spoken by Starbucks executives to ‘a-ha moments’ from successful and failed projects. And when added together, these tribal knowledge nuggets express the learnings and traditions of Starbucks.

You can also learn more from this super-snappy 24-page Manifesto sharing 10 core lessons from the book designed to get you thinking differently about your business today.


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