Brand Autopsy

Great Brands Help People Be Great

A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.

in Branding Strategy, Business Book Musings, Business Strategy, Business Strategy-related, Customer Evangelism, Marketing Strategy, Word of Mouth Marketing | 4 min read

The Best Social Network

... is a table and two chairs.

in Business Strategy-related, Marketing Strategy, Meaningful Marketing, Word of Mouth Marketing | 4 min read

Ernest Dichter on Word of Mouth Marketing

Ernest Dichter is a name every marketer should know.

in Branding Strategy, Business Strategy-related, The Passion Conversation, Word of Mouth Marketing | 7 min read

Episode #41 | Talkable is Ignitable

Learn a marketing movement can happen when it’s ignited by the passion conversation.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #40 | Talkable is Affordable

Learn word of mouth isn’t free, but it is affordable.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #39 | Talkable is Admirable

Learn admirable brands choose to create customer evangelists.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #38 | Talkable is Accessible

Learn the three decisions any brand of any size must make to become talkable.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #37 | Talkable is Meaningful

Learn the one irrefutable fact that makes word of mouth marketing meaningful.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #36 | Talkable is Multidimensional

Learn it’s no longer good enough to be one-dimensional in getting customers to talk about your business.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #35 | Talkable is Improvisational

In this episode, you will learn by going off script, a brand can become more talkable.

in Talkable Brand video series, Word of Mouth Marketing | 4 min read