The author, Mark Gimein, definitely infused his cynical slant in his profile of Lubars and in his perspective on the state of advertising today. But Lubars didn’t do himself any favors by supplying Gimein with quotes that paint him as being the new guard of the old guard.
It is clear from the article that Lubars is not ready to admit traditional advertising is on the endangered species list. Lubars’ take on advertising is not really any different from his old school predecessor.
In my eyes, Lubars comes off as “Same product. Different packaging.” He, along with his old school advertising executive predecessors, are desperate to maintain the control the advertising world once had over consumers.
Enjoy the article … it is a worthy read.