I meant to watch FRONTLINE’S documentary, “The Persuaders,” on the influential cultural power of marketing and advertising … but I was either busy doing something else (like reading my RSS feeds) or I just forgot.
Anyway, “The Persuaders,” which aired last month on PBS, is now available to stream online. Douglas Rushkoff, a respected voice on how new media and pop culture influences society, serves as the correspondent so you know the program has street cred.
You can stream the entire 90-minute documentary on the current state of modern marketing from the comforts of your home computer setup. Kudos to PBS for slicing the 90-minutes into six bite-size chunks.
This is A WAY WORTHY WATCH!!!
Wait … it’s more than a worthy watch … it’s a MUST WATCH!
Click here to go to stream one or all of the following bite-size chunks online:
1 | A High Concept Campaign – profile of the brand called ‘Song’ part one
2 | Emotional Branding – profile of the brand called ‘Song’ part two
3 | “The Times They are A-Changin’” – the trend of seemlessly integrated product placements
4 | The Science of Selling – how consumer research influences marketing
5 | Give Us What We Want – the artful language of political persuasion
6 | The Narrowcasting Future – using lifestyle segmentation data to better tailor marketing messages
Further Learning:
