Sex Sells

Egads … looks like more sexually suggestive print advertising is in order. A recent survey conducted by MediaAnalyzer (pdf) reveals purchase intent increases when using sexual imagery in advertising targeted at men. However, brand recall suffers because men are too busy ogling the hotties and not the logos. Take a look at this Adweek article…

Egads … looks like more sexually suggestive print advertising is in order. A recent survey conducted by MediaAnalyzer (pdf) reveals purchase intent increases when using sexual imagery in advertising targeted at men. However, brand recall suffers because men are too busy ogling the hotties and not the logos.

Take a look at this Adweek article (pdf) analyzing the survey results. It shows the viewing patterns of how the men and women survey respondents look at sexual and non-sexual advertising. It’s a revealing look at how differently men and women view print ads.

SOURCE: Adweek | Does Sex Really Sell? (pdf) | Oct. 17, 2005]

Written by

john moore

John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.