I’ve had Starbucks Tribal Knowledge on my mind lately. So much so I’ve begun to write down the many marketing and management lessons I learned from my years working inside Starbucks.
What exactly is Starbucks Tribal Knowledge, you ask.
Well … it’s the pithy quote uttered by a respected Starbucks executive. It’s a mantra used by Starbucks project groups to bring forth passionate followership. It’s ‘A-ha moments’ from successful (and failed) projects. It’s company campfire stories passed down from one generation of Partners to the next. It’s poignant. It’s thought-provoking. It’s actionable.
It’s what built Starbucks the business and Starbucks the brand.
Beginning Monday, I’ll share some of this Starbucks Tribal Knowledge in a series of posts on Brand Autopsy.
