For the graphically-inclined, Marty Neumeier illustrates the differences between Marketing, Advertising, PR, and Branding on pages 24 and 25 of ZAG. This is the best, most simplistic definition, visual or verbal, of core marketing disciplines that I’ve ever seen. Note … you can also find this illustration deep inside the flash-heavy ZAG website.
For the graphically-inclined, Marty Neumeier illustrates the differences between Marketing, Advertising, PR, and Branding on pages 24 and 25 of ZAG. This is the best, most simplistic definition, visual or verbal, of core marketing disciplines that I’ve ever seen.
Note … you can also find this illustration deep inside the flash-heavy ZAG website.
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.