Brand Autopsy | Would you miss Gateway?

Does Gateway provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Gateway treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Gateway forge such unfailing emotional connections with its customers that they would fail to find another retailer that could forge just as strong an emotional bond?

What say you?

Post inspiration | Mavericks at Work

Written by

john moore

John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.