Would you Miss The Cheesecake Factory?


BACKSTORY | In the book, MAVERICKS AT WORK, the authors included a very provocative question every business must ask itself: “If your company went out of business tomorrow, who would really miss you and why?” That inspired me to run a series of posts in 2007 asking if you would miss a certain business if it went out business.

I’m restarting the “Would You Miss” series with a question about The Cheesecake Factory.


Does The Cheesecake Factory provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does The Cheesecake Factory treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does The Cheesecake Factory forge such unfailing emotional connections with its customers that they would fail to find another restaurant that could forge just as strong an emotional bond?

What say you?