What is a Good Idea?

A remarkably brief and clear definition.

I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree …

“A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should talk about it, but existing customers should not be irritated by it.”

Nadja Schnetzler
co-founder, BrainStore
source: THE IDEA MACHINE (Wiley, 2005, pg. 56)