Far too incomplete. Not enough context to fully digest. Way too inadequate. I know. I apologize. However, the following presentation shares some smart stuff I heard during SXSWi 2009. Other folks will give you more breadth and depth. I’m just giving ya snippets. Enjoy.
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.