Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005).
”Advertising is when you tell people how great you are.
PR is when someone else says how great you are.”
— Guy Kawasaki —
THE MACINTOSH WAY
(HarperPerennial reprint, 1990)
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.