In business, what’s more important: Strategy or Execution?
The answer is worthy of voluminous books and articles. But, Morris Chang, from Taiwan Semiconductor Manufacturing Company, answers it in a mere 10 words.
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.