L.L. Bean on Customer Loyalty

“Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.” — Leon Leonwood (L.L.) Bean

“Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.” — Leon Leonwood (L.L.) Bean

Written by

john moore

John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.