It’s Valentine’s week and at Brains on Fire we’ve been talking about LOVE. As in… what it means for someone to fall in love with a brand or a cause.
Brands desperately want people to fall in love with them in hopes they become customers for life.
Simplistically speaking, life-long customers are more profitable than short-term customers. And, life-long customers are certain to spread more word of mouth to their friends and friends of friends about the goodness of business than short-term customers.
However, brands may be approaching finding love from the wrong end of the love chain.
Finding brand love isn’t about finding customers to love you. It’s about becoming a brand worthy of being loved by customers.
That line is worth repeating…
Finding brand love isn’t about finding customers to love you. It’s about becoming a brand worthy of being loved by customers.
So… what is your business doing to become worthy of receiving love from customers?
