A few weeks ago I talked to a roomful of marketers and operators at the Florida Restaurant and Lodging Association Summit. I delivered a version of my GRANDE GROWTH presentation that shares the importance of small businesses needing to look bigger and big businesses needing to act smaller in order to find long-lasting success. This 3-minute video ditty discusses why businesses should Obsess over Customers. Enjoy…
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john moore
John Moore is an influential marketing strategist, author and keynote speaker. He played instrumental roles at both Starbucks Coffee and Whole Foods Market. Today, his Brand Autopsy Marketing Practice consults with organizations that are driven by purpose, not just profits.