The power word of mouth marketing (WOMM) has in creating awareness, building preference, and driving sales & salience of brands is irrefutable. As a consumer, I’ve been influenced by it. As a marketer, I’ve long chased it. Now, I’m talking a lot about it.
It’s not like I haven’t been talking about WOMM. I have.
The Brand Autopsy blog has over 100 posts dissecting all angles of WOMM. I’m a long-time member and supporter of the Word of Mouth Marketing Association. And, one of the more requested presentations I give is on “Creating a Talkable Brand.”
It’s just you can expect to see a lot more posts about word of mouth marketing on this blog throughout 2012.
Introducing… The Talkable Brand video series.
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth.
Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.