Brand Autopsy

Great Brands Help People Be Great

A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.

in Branding Strategy, Business Book Musings, Business Strategy, Business Strategy-related, Customer Evangelism, Marketing Strategy, Word of Mouth Marketing | 4 min read

The Best Social Network

... is a table and two chairs.

in Business Strategy-related, Marketing Strategy, Meaningful Marketing, Word of Mouth Marketing | 4 min read

Ernest Dichter on Word of Mouth Marketing

Ernest Dichter is a name every marketer should know.

in Branding Strategy, Business Strategy-related, The Passion Conversation, Word of Mouth Marketing | 7 min read

Episode #41 | Talkable is Ignitable

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #40 | Talkable is Affordable

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #39 | Talkable is Admirable

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #38 | Talkable is Accessible

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #37 | Talkable is Meaningful

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #36 | Talkable is Multidimensional

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read

Episode #35 | Talkable is Improvisational

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in Talkable Brand video series, Word of Mouth Marketing | 4 min read