Five Steps to Creating a Modern Brand Legacy
Business Book Musings Posts
FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.
Most business growth initiatives fail. Research indicates only 25% of growth initiatives succeed.
Research shows that public companies where the founder is still active in day-to-day activities outperform other companies threefold.
Businesses have a choice in how they treat employees to make profits.
Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.
A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
In 2010, I wrote TOUGH LOVE, a business book masquerading as a screenplay. It’s a business book but really… it’s a script that reads just like a Hollywood screenplay with standard script format, seven main characters and two plot lines.
What makes a brand unique today is the difference it creates—how it affects peoples lives and becomes part of their story." — Bernadette Jiwa