Brand Autopsy

Legacy in the Making

Five Steps to Creating a Modern Brand Legacy

in Branding Strategy, Business Book Musings, Business Strategy-related, Conscious Capitalism, Marketing Strategy, Meaningful Marketing | 4 min read

The Love Languages of Amazon and Whole Foods

Just because Amazon and Whole Foods speak different love languages doesn’t mean their impending marriage is setup to fail.

in Business Strategy-related, Conscious Capitalism | 8 min read

Being Good by Doing Good

Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority.

in Branding Strategy, Business Strategy-related, Conscious Capitalism, Meaningful Marketing | 4 min read