Legacy in the Making
Five Steps to Creating a Modern Brand Legacy
Brand Autopsy
Business Strategy-related Post Archive
Business Strategy-related Posts
The Love Languages of Amazon and Whole Foods
Just because Amazon and Whole Foods speak different love languages doesn’t mean their impending marriage is setup to fail.
Friction ain’t Fiction
FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.
People, not Products. Information, not Data.
"The entrepreneur thinks their business is about the product or service they are selling. As soon as they hire one person, it becomes about people and people serving people." -- Howard Behar
Cult Brands Fight Monsters
The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.
Growing Beyond the Core of Your Business
Most business growth initiatives fail. Research indicates only 25% of growth initiatives succeed.
Obsess over Customers
A few weeks ago I talked to a roomful of restaurant marketers and operators about the importance of obsessing over customers.
The Remedy to Maintain the Founder’s Mentality
Research shows that public companies where the founder is still active in day-to-day activities outperform other companies threefold.
Branding Made Easy
The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.
The Low Road or the High Road? You Decide.
Businesses have a choice in how they treat employees to make profits.