Cult Brands Fight Monsters
The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.
Brand Autopsy
Business Strategy Post Archive
Business Strategy Posts
Growing Beyond the Core of Your Business
Most business growth initiatives fail. Research indicates only 25% of growth initiatives succeed.
Obsess over Customers
A few weeks ago I talked to a roomful of restaurant marketers and operators about the importance of obsessing over customers.
The Remedy to Maintain the Founder’s Mentality
Research shows that public companies where the founder is still active in day-to-day activities outperform other companies threefold.
Branding Made Easy
The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.
The Low Road or the High Road? You Decide.
Businesses have a choice in how they treat employees to make profits.
Keep Your Marketing Authentic
Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement tell the story of what makes the product they are promoting Starbucks-worthy.
Great Brands Help People Be Great
A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
Keep the Likeables. Dump the Assholes.
In 2006 I led a breakout session at a HOW Design Conference on “Growing a Brand. Growing a Team.” We talked about the importance of needing a healthy team to grow a healthy brand.
A Goliath Can Become a David Again
If your business is caught in the strategic crosshairs of needing to get bigger but remain smaller, the following excerpt from TRIBAL KNOWLEDGE might provide you with boardroom fodder.