Brand Autopsy

Interesting Ideas Post Archive

Interesting Ideas Posts

Keep the Likeables. Dump the Assholes.

In 2006 I led a breakout session at a HOW Design Conference on “Growing a Brand. Growing a Team.” We talked about the importance of needing a healthy team to grow a healthy brand.

in Business Strategy, Business Strategy-related, Interesting Ideas | 4 min read

Making Disruption Personal

A disruption is always an interruption. It’s something that gets in our way preventing us from doing what we set out to do. That’s the negative take. But there’s a positive angle form which to view a disruption.

in Business Book Musings, Interesting Ideas | 4 min read

Read Obituaries

in Interesting Articles, Interesting Ideas | 4 min read

Albert Einstein on Creativity

"The secret to creativity is knowing how to hide your sources."

in Business Book Musings, Interesting Ideas | 4 min read

Talkable Barcodes (Yes, Barcodes)

Since anything a customer can see, hear, touch, taste, and smell is a touchpoint, customer touchpoints are EVERYWHERE.

in Interesting Ideas, Marketing Strategy | 4 min read

Emulate Drug Dealers (part 2)

The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.” We also shared some more business wisdom from…

in Business Practices of Drug Dealers, Business Strategy-related, Interesting Ideas, Marketing Strategy | 4 min read

Emulate Drug Dealers

In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of a “product so good” and “so addictive,” customers will “come back with cash in hand.”…