Developing Enthusiastically Satisfied Customers
Let's connect the dots between the business practices of drug dealers to activities we, in the legitimate game of business, should be emulating.
Brand Autopsy
Business Practices of Drug Dealers Post Archive
Business Practices of Drug Dealers Posts
Chopping Down a Product
The current Maker’s Mark brand dilution hullabaloo makes this old post, new again.
Business Wisdom from Drug Dealers
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Emulate Drug Dealers (part 2)
The other day we looked at the advice from the founders of 37signals who write in their book, REWORK, “Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.” We also shared some more business wisdom from…
Emulate Drug Dealers
In the book REWORK, the authors, Jason Fried & David Heinemeier Hansson (co-founders of 37signals) recommend emulating drug dealers by offering free samples to customers. Drug dealers, as Jason and David point out, know by giving away free samples of a “product so good” and “so addictive,” customers will “come back with cash in hand.”…
Winners Can Quit
No business is destined to live forever. Sustained success is difficult to achieve. Decades-long success is attainable.
The Loudest is the Weakest
Unremarkable products/services need the loudest advertising because it’s the only way they will get remarked about.
Leadership Qualities
The "Blue Magic" business is booming and Frank Lucas needs people he can trust to run his daily operation.
Brand Dilution
Businesses “chop down” their products all the time. In the quest to maintain profits or possibly, grow profits, businesses make strategic decisions to dilute their offerings.
Launching New Products
Frank Lucas followed the "Purple Cow" approach and the "ZAG" pathway to creating a remarkable product.