Brand Autopsy

Customer Evangelism Post Archive

Customer Evangelism Posts

The Patagonia Way to Customer Loyalty

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.

in Business Book Musings, Customer Evangelism, Meaningful Marketing, Remarkable Companies & Products | 4 min read

Great Brands Help People Be Great

A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.

in Branding Strategy, Business Book Musings, Business Strategy, Business Strategy-related, Customer Evangelism, Marketing Strategy, Word of Mouth Marketing | 4 min read

The Difference is Why

Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…

in Advertising Strategy, Customer Evangelism, Meaningful Marketing, Word of Mouth Marketing | 4 min read