Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.
Customer Evangelism Posts
A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…