Advertising Strategy Post Archive
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…
Communicating a new and improved position is totally of the fast food mindset.
I’m not as unsettled about Starbucks selling smoothies as I am about Starbucks approving this billboard: LOCATION: Northbound & Southbound on I-35 (near Temple, TX) Sadly, this is another decision the company has made which has “… lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our…
I applaud Buckley’s for accentuating the hate with their cough syrup.
As I mentioned earlier, MADE TO STICK could be the breakthrough business book of 2007 for creatives, marketers, and anyone else responsible for communicating ideas and/or messages. (Anyone else includes … writers, teachers, lawyers, salespeople, project managers, pastors, rabbis, etc.) Communicating ideas that get people to not only understand you—but follow you—transcends whatever leadership role…
When posting comments about THE LOVEMARKS EFFECT, I promised to also post some worthwhile Money Quotes and worthless Baloney Quotes. Considered posted. Access below … RSS Readers … access the Money Quotes here. RSS Reader … access the Baloney Quotes here.
Egads … looks like more sexually suggestive print advertising is in order. A recent survey conducted by MediaAnalyzer (pdf) reveals purchase intent increases when using sexual imagery in advertising targeted at men. However, brand recall suffers because men are too busy ogling the hotties and not the logos. Take a look at this Adweek article…
Crest is reviving its “Crest Kid” advertising campaign which first appeared in 1956. After looking at the new creative, I’m struck less with the obvious nod to diversity and more with the change in message strategy. The Norman Rockwell creative from the 50s clearly promotes the category of cavity-free teeth with the headline of “Look,…
David Lubars, BBDO’s new creative director, was profiled recently in this acerbically written article for New York magazine. The author, Mark Gimein, definitely infused his cynical slant in his profile of Lubars and in his perspective on the state of advertising today. But Lubars didn’t do himself any favors by supplying Gimein with quotes that…