Brand Autopsy

Brand Autopsy

Advertising Strategy Post Archive

Advertising Strategy Posts

Sticking with MADE TO STICK

As I mentioned earlier, MADE TO STICK could be the breakthrough business book of 2007 for creatives, marketers, and anyone else responsible for communicating ideas and/or messages. (Anyone else includes … writers, teachers, lawyers, salespeople, project managers, pastors, rabbis, etc.) Communicating ideas that get people to not only understand you—but follow you—transcends whatever leadership role…