The Patagonia Way to Customer Loyalty
Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.
Remarkable Companies & Products Post Archive
Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.
Think the potato chip category is boring? Think again.
UPDATED (April 5th): The Wine That Loves website is now online. And, BusinessWeek (SmallBiz edition) has an interesting piece on Wine That Loves. For many of us, it’s intimidating to buy wine. Why? Come on, we know the reasons why. Most labels are obtuse. Styles are ill-defined. Pairing wine with food is utter guesswork. And…
.
4 out of 5 marketers agree, Tooth Tunes, a musical toothbrush from Hasbro, is a case study example of spending marketing dollars to make a product better. “When pressed to the tooth, [Tooth Tunes] renders a recorded riff from a pop star that lasts two- minutes – precisely the amount of time dentists say children…
.