Brand-building is an exercise we businesspeople get excited about. I’m very much devoted to helping businesses build their brand. But in doing so, I focus less on implementing “Branding Strategies” for businesses and instead, focus more on amplifying Being Strategies of businesses.
I truly believe that you cannot create a brand before you create a business—the process is simultaneous. As you build your business, you create your brand. Your brand never makes your business possible. It’s your business that makes your brand possible.
When I talk with businesses wanting to improve their branding, I ask them three questions:
a | How do you make a profit?
b | How do you make employees happy?
c | How do you make customers happy?
I ask these questions because a funny thing happens when a company (a) makes money, (b) makes employees happy, and (c) makes customers happy… it makes a strong brand. Being Strategies for a company find avenues to making a profit, enchanting employees, and pleasing customers. It can expand its reach to more customers if it embraces SEO to bump up its search rankings by utilizing the services of somewhere like an Uttoxeter SEO Company. The result being, a strong brand.
Correspondingly, in our fast-paced digital world, you need a professional-looking website to compete with other companies. If you want to improve your existing site then there are so many dedicated website design companies out there that can use the latest digital marketing and search engine optimization techniques to ensure your brand is easy to find and that your online content is eye-catching. Above all, a polished website can make all the difference when it comes to establishing your brand.
Is it simple? Yeah, I think so.
Name a company that (a) fails to make money, (b) fails to make employees happy, and (c) fails to make customers happy… yet, is recognized as an endearing and enduring brand. Employee Turnover is one thing to consider when thinking of building and maintaining a brand. If you are starting or have already established a brand/business and your employees are leaving more than hiring, you need to think about what is happening, is it low morale? False job advertisement? This needs to be looked at and addressed.
Comments are open, so go ahead and debunk this assertion.