Since the first post on December 15, 2003, we’ve covered lots of territory, we’ve covered lots of territory over the years … 2004 … 2005 … 2006 … 2007 … 2008 … 2009 … 2010 … 2011 … 2012 … 2013. And now, 2014…
Manifest Customer Destiny
I stumbled upon a thought-provoking ebook from Michael Schrage that upended how I look at business innovation. Michael is a research fellow at the MIT Sloan School Center for Digital Business. His ebook attempts to redefine how companies should approach innovation by focusing on this question: Who do you want your customers to become? It’s a brilliant that I summarized in this post. READ MORE
An Apology 32 Years in the Making
32 years ago I was adjusting to the awkward world of being a seventh grader in junior high school. The awkwardness was compounded for me because of my wicked good stutter. I could hardly string together two words, much less two sentences, without violently stuttering. People laughed at me. This post shared an amazing story that took 32 years to tell. READ MORE
Bad Profits = Unprofitable Relationships
Customers that feel abused from nickel and diming practices might do business with you once and only once. Stringing together bad profit one-night stands with customers is sure to come back to haunt your business and lead to unprofitable relationships which will undermine the long-term success of your business. READ MORE
The Container Store Business Philosophy
The Container Store is a classic category killer retail concept that has carved a niche in the retail world by following seven foundational principles. Kip Tindell, co-founder and ceo of The Container Store, has published a book in 2014 detailing these principles. I wrote about each of these business principles in a series of posts about The Container Store. READ MORE
Passion Starts at the Start
In late October I spoke to a roomful of restaurant marketers and shared a little known story about Whole Foods Market. This story has become a Whole Foods company campfire tale and for good reason… it’s a story that helped to shape the culture of the company in its early days.
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