Brand Autopsy

Do Brands need to be Marketed Differently Depending on their Stage of Life?

Yes. Brands go through three distinct phases.

in Revisiting the Basics | 4 min read

Do all Marketing Activities need a Strong Call to Action?

The answer is different for new brands versus established brands.

in Revisiting the Basics | 4 min read

How do you get Employees to “Live the Brand”?

Think mantras (not manuals).

in Revisiting the Basics | 4 min read

How can Business Operations Support the Brand Promise?

It involves minimizing disconnections.

in Revisiting the Basics | 4 min read

Does a Company’s Mission Statement Play a Role in Marketing the Brand?

The true purpose of a mission statement is...

in Revisiting the Basics | 4 min read

Legacy in the Making

Five Steps to Creating a Modern Brand Legacy

in Branding Strategy, Business Book Musings, Business Strategy-related, Conscious Capitalism, Marketing Strategy, Meaningful Marketing | 4 min read

What Matters Most to Consumers: Brand, Price or Convenience?

Brand, price, and convenience are all important to consumers.

in Revisiting the Basics | 4 min read

The Brand Style Guide is Built. Now What?

If you've built it, then follow it.

in Revisiting the Basics | 4 min read

How Rigid Should a Brand Style Guide Be?

The answer depends on the culture of the company.

in Revisiting the Basics | 4 min read

What are Key Components to Include in a Brand Style Guide?

At a minimum, a Brand Style Guide should include three sections.

in Revisiting the Basics | 4 min read