Marty Neumeier on Creativity
While rummaging through some marketing books for a research project, I dug up this tasty quote for us marketers…
Brand Autopsy
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Commit to Your Presentation
After my Eureka! moment about GIVING PERFORMANCES and not simply delivering presentations, I decided to learn a little more about the craft of stand-up comedy. (FYI, I’ve already learned some lessons from Improv comedy.) As I do with most any new topic that interests me … I read a book about the topic. Judy Carter’s…
Eureka! It’s Performing, Not Presenting
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Fire Extinguishers can be Sexy
Some might consider the product category of fire extinguishers as being boring. Sure, the fire extinguisher category is HIGHLY important, but it ain’t a sexy product category. Or is it? The Home Hero Fire Extinguisher looks anything but dull. It’s sleek and dare we say … sexy. The Arnell Group has redesigned the fire extinguisher…
No Photos Allowed
It’s common practice for retailers to discourage and or outright prohibit photography inside their stores. Doesn’t make it a best practice though.
Alex Frankel|Undercover Marketer #3
If you are just joining us, this is the third (and final) post in a series where we are digging deep into Alex Frankel’s PUNCHING IN: The Unauthorized Adventures of a Front-Line Employee. (You can play catch-up by reading the FIRST POST and the SECOND POST.) Since PUNCHING IN reads more like a cultural studies…
Alex Frankel|Undercover Marketer #2
We continue our conversation with Alex Frankel, marketer and author of PUNCHING IN: The Unauthorized Adventures of a Front-Line Employee. (If you’re just joining us, read PART ONE here.) johnmoore (jm): One of the more interesting observations you make from your front-line worker experience is about company uniforms. When talking about the iconic brown UPS…
Alex Frankel|Undercover Marketer
Alex Frankel is a curious marketer and writer—a dangerous, but fitting, combination. He became curious to “know whether the strong corporate cultures that companies bragged about were really as great as advertised.” But instead of quenching his curiosity by researching this topic from the outside-looking-in, Alex went the inside-looking-out route as a front-line employee to…