Brand Autopsy

Legacy in the Making

Five Steps to Creating a Modern Brand Legacy

in Branding Strategy, Business Book Musings, Business Strategy-related, Conscious Capitalism, Marketing Strategy, Meaningful Marketing | 4 min read

Cult Brands Fight Monsters

The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.

in Branding Strategy, Business Strategy, Business Strategy-related, Marketing Strategy, Meaningful Marketing | 4 min read

The Patagonia Way to Customer Loyalty

Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following.

in Business Book Musings, Customer Evangelism, Meaningful Marketing, Remarkable Companies & Products | 4 min read

Being Good by Doing Good

Conscious Capitalism is a relatively new concept of doing business by leading with empathy, not authority.

in Branding Strategy, Business Strategy-related, Conscious Capitalism, Meaningful Marketing | 4 min read

Keep Your Marketing Authentic

Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement tell the story of what makes the product they are promoting Starbucks-worthy.

in Branding Strategy, Business Strategy, Business Strategy-related, Marketing Strategy, Meaningful Marketing, on all things Starbucks, Starbucks Tribal Knowledge (my book) | 12 min read

Passion Starts at the Start

Passion plays a pivotal role in a business becoming a beloved brand.

in Branding Strategy, Business Strategy, Business Strategy-related, Meaningful Marketing, Whole Foods Market-related | 4 min read

Plato. Purpose. Profits.

The ancient philosopher Plato made significant contributions to humankind. Perhaps it’s time we add “brand strategy” to the long list of his contributions.

in Business Strategy, Business Strategy-related, Meaningful Marketing | 4 min read

The Container Store Manifesto

We conclude our series sharing summaries of principles The Container Store follows to achieve its long-lasting success with a makeshift manifesto.

in Business Book Musings, Business Strategy, Business Strategy-related, Meaningful Marketing, The Container Store | 4 min read

The Container Store Retailing Philosophy

The Container Store can deliver the best products with the best customer service, but not at the best price.

in Business Book Musings, Business Strategy, Business Strategy-related, Marketing Strategy, Meaningful Marketing, The Container Store | 4 min read

The Container Store Vendor Relations Philosophy

“You can copy a company two-dimensionally, but you can’t copy its heart and soul." -- KIp Tindell

in Business Book Musings, Business Strategy, Business Strategy-related, Marketing Strategy, Meaningful Marketing, The Container Store | 4 min read