FRICTION will inspire you to use empathy as a strategic driver when designing your next marketing program.
Marketing Strategy Posts
What mattered a decade ago, still matters today.
The boldest brands fight monsters in the marketplace. It's how they have been able to achieve greatness.
A few weeks ago I talked to a roomful of restaurant marketers and operators about the importance of obsessing over customers.
The headline is misleading. Branding isn’t easy but it can be made easy. How? By being simple. Yes, simple.
Starbucks marketers use a six-point unwritten code to ensure the marketing programs they create and implement tell the story of what makes the product they are promoting Starbucks-worthy.
A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments.
If your business is caught in the strategic crosshairs of needing to get bigger but remain smaller, the following excerpt from TRIBAL KNOWLEDGE might provide you with boardroom fodder.
In 2010, I wrote TOUGH LOVE, a business book masquerading as a screenplay. It’s a business book but really… it’s a script that reads just like a Hollywood screenplay with standard script format, seven main characters and two plot lines.
What makes a brand unique today is the difference it creates—how it affects peoples lives and becomes part of their story." — Bernadette Jiwa