Notes on Directing
During SXSWi I spent time with Todd Sattersten from 800-CEO-READ. We talked biz books, beer, and barbeque. We also discussed a writing project I’m working on and Todd helped me to better shape the idea.
Brand Autopsy
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Good Stuff from Tom Peters
Tom Peters kickstarts our go-get’em engine that may be sputtering in today’s tough economy with this excellent rant. It’s a MUST-READ. Below is a tease… SOURCE: Dealing with Recessionary Times | TomPeters.com
Presentation on”Seductive Interactions”
… just re-purposing something from Twitter … ENJOY. RSS READERS … click here to view the presentation. Learn more about Stephen Anderson here and follow @stephenanderson here
Taming the Search-and-Switch Customer
Jill Griffin has applied her customer loyalty thinking to today’s upended online world in a new book called, TAMING THE SEARCH-AND-SWITCH CUSTOMER. Provocative title for an important topic. I heard Jill give a talk at SXSWi about the book and it passed my “Worth-It Test.” For those who didn’t hear Jill at SXSWi, the Society…
salience AND sales
In January, Hyundai did a major ZAG. Other car companies decided to play the “Zero Down. Zero % Financing.” card as well as the “Employee Discount for Everyone” card to rescue drowning sales. Hyundai didn’t. Hyundai zagged while others zigged. Hyundai introduced an alternative marketing program that didn’t rely on the same easy credit from…
Field Notes|SXSWi 2009
Far too incomplete. Not enough context to fully digest. Way too inadequate. I know. I apologize. However, the following presentation shares some smart stuff I heard during SXSWi 2009. Other folks will give you more breadth and depth. I’m just giving ya snippets. Enjoy.
The Difference is Why
Motivated by Seth’s post on the difference between PR and Publicity, I excavated this juicy marketing quote from a vintage Brand Autopsy post (circa May 6, 2005). ”Advertising is when you tell people how great you are. PR is when someone else says how great you are.” — Guy Kawasaki — THE MACINTOSH WAY (HarperPerennial…
WOM in Action
A friend recently returned from a business trip to Europe. Before he left, we talked and I made some suggestions on places to visit in Amsterdam. Not sure if he hit Café Gollem for a Westvleteren 12. He hasn’t told me yet. However, in a short email he did recommend a cool hotel: CitizenM. Next…
Missing Chapter Found
The Post2Post series about The 100 Best Business Books of All Time is chugging along. Yesterday I wrote about it and today, Phil Gerbyshak writes about it. (And, I’m still writing about it today.) Anytime anyone lists anything, something is certain to be left out. I felt my favorite business book was left out of…
Post2Post|100 Best Business Books
from the Post2Post tour highlighting THE 100 BEST BUSINESS BOOKS OF ALL TIME Jack Covert and Todd Sattersten strongly believe business books help people solve problems. They also believe people read the wrong books. That’s why they wrote THE 100 BEST BUSINESS BOOKS OF ALL TIME. They know too many people read too few business…